In 2024, BYD sold approximately 83,000 vehicles in Europe. This includes both battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). BYD's European sales are expected to more than double to 186,000 units in 2025
BYD faces an additional 17% tariff on top of the existing 10% flat rate the EU imposed before its investigation into Chinese BEV imports. Despite these tariffs, BYD’s ambitions for Europe remain strong.
A key highlight of BYD’s European strategy is its rapid regional production expansion. The new Hungarian plant is set to open in October 2025, while the Türkiye facility will begin production in March 2026. S&P Global Mobility forecasts that the Hungarian plant will initially produce the popular Atto 3 BEV SUV.
By 2026, the Hungarian plant will expand to manufacture the Atto 2 BEV SUV-B, targeting the fastest-growing EU segment. The Turkish plant will focus on PHEV models like the Seal 05 and Seal 06, showcasing BYD's pivot to hybrid powertrains in response to market demands.